Are you at the start of your Search Engine Optimization (SEO) journey? Maybe you’ve heard that SEO can help drive traffic to your website and get you higher rankings by knowing how search engines work.
We’re here to remove any confusion or complications around SEO – with some insight on how artificial intelligence (AI) in digital marketing fits into the picture. Once you understand the fundamentals, you can learn how to leverage SEO to drive traffic and generate quality leads.
Let’s start by asking an obvious question: what exactly is SEO?
What is Search Engine Optimization (SEO)?
- Top tip: SEO is no longer confined to search engines like Google or Bing. It’s also important to consider social networks to rank videos on YouTube and leverage TikTok as a search engine as more people turn to them to find information.
The second step is indexing. Indexing is when a search engine decides whether or not it is going to use the content that it has crawled. If a crawled web page is deemed worthy by a search engine, it will be added to its index.
“I’m selfish, impatient and a little insecure. I make mistakes, I am out of control and at times hard to handle. But if you can’t handle me at my worst, then you sure as hell don’t deserve me at my best.”
“It is better to be hated for what you are than to be loved for what you are not.”